From an early age, Edmonton-born Hollie had a passion for music and radio. It was this passion that led her to take the Radio & Televising Arts program at NAIT. Since then she has worked in various roles and cities in the Canadian radio and music industries. It was her desire for positive entertainment that initially led her to AM930 CJCA (TouchCanada Broadcasting in Edmonton). This is where she had the opportunity to help launch 105.9 Shine FM (Edmonton). In 2006, she began looking for ways to learn more about other areas of the Canadian music industry.
During Hollie’s brief break from her radio career she took an entertainment business management course at Harris Institute for the Arts (Toronto), managed artists, and worked for an independent radio promotion company. She was able to incorporate what she learned from both the radio and entertainment industries and apply them to real life, specifically the Canadian Christian music industry.
Since then, Hollie has launched her own entertainment promotions company called Ten16 Entertainment. Ten16 Entertainment is a company committed to the education and promotion of artists pursuing exposure in the Canadian Christian music industry. She is also now teamed up with Johnny Rocket on 105.9 Shine FM’s morning show, The Morning Spin, and podcast, Why Me Project. Hollie is also the Founder and President of WIMM Canada.